8 Important Product Marketing Interview Questions


Hiring a product marketer is an important step in growing a digital product. Because however great your product development team is, you need someone to help you research the market better and promote it to the right target audience. And finding someone with the right mix of creativity, analytical skills, strategic thinking and some tech knowledge – without just falling for often misleading first impressions – is not an easy fit. Luckily, you can learn from product marketing giants – even if you’re far from having their recruitment resources. It often boils down to getting the right framework for your product marketing interviews.


In this post, we’re looking at how you can get inspired by Google’s structured interview process to find the perfect product marketing manager for your team.