Digital Innovation and the Car Buyer Customer Experience


The car industry has been changing significantly, 10 years ago, car buyers visited 5 dealers before buying a car. Now they visit just 1.6 dealerships, on average. What will the customer experience be like for car buyers in the next 5, 10 years? 


THE AMAZON BUYING EXPERIENCE


The future trend is very clear - customers want the Amazon buying experience for cars too, now already available at amazon.com/vehicles. An eCommerce platform they trust, where you get the best deals, and can compare every possible make and model,fiddling with filters for budget, seating capacity, fuel type, transmission, drive, year, accessories, insurance and other factors. Once