Digital Innovation and the Car Buyer Customer Experience

The car industry has been changing significantly, 10 years ago, car buyers visited 5 dealers before buying a car. Now they visit just 1.6 dealerships, on average. What will the customer experience be like for car buyers in the next 5, 10 years? 


The future trend is very clear - customers want the Amazon buying experience for cars too, now already available at An eCommerce platform they trust, where you get the best deals, and can compare every possible make and model,fiddling with filters for budget, seating capacity, fuel type, transmission, drive, year, accessories, insurance and other factors. Once