Ex-Grab, Tencent exec’s startup aims to cut drop-offs from shopping carts

Ecommerce businesses keep track of their retail conversion rates to ascertain whether their advertising spend has been channeled effectively. Advertisers are often told that a change in the color palette of their website, font spacing, or images lead to higher conversion rates.

These are basic, run-of-the-mill A/B testing best practices, which can help drive conversions. These efforts may only lead to small, single-digit increases in conversion rate – unlikely to shoot into the ideal 10% or greater