How Not to Overkill With Webinars – A Complete Guide to Webinar Marketing

A 2017 blog post by HubSpot’s CMO, Kipp Bodnar expresses why marketers cannot have nice things as we always overexploit and ruin them. This is 2021 and I wish we could say his post was no longer relevant. While a few things might have changed in marketing for the better, we continue to beat the living daylights out of every new channel we get our hands on, just how Kipp said we did almost four years ago. Webinars have been the victim of the same scorched earth marketing mentality during the pandemic.

Too many webinars led to webinar fatigue

Webinars have been around for a long time but they became the new, shiny things with the onset of the pandemic. Organizations that heavily relied on in-person events for networking and gaining new business had to pivot to virtual events.