Jupiter Group has signed an exclusive agreement with trade technology platform DiMuto to implement blockchain traceability for the group’s core range of fresh produce.
Jupiter grows and supplies new and traditional varieties of grapes and citrus, as well as melons, pineapples, limes, avocados and kiwi, and says the new partnership will enable each piece of fruit to have an independent digital identity. The end customer can simply scan a QR code to view the product's key supply chain data using their mobile phone.
The company explained that the partnership will bring full supply chain visibility as every single carton and individual piece of fruit will be tagged and tracked using blockchain technology. The DiMuto platform will track and trace an estimated 10 million cartons of fresh produce and approximately 500m pieces of fruit from Jupiter’s farms across Europe, South America, Africa and India.