ASEAN-based tech company New Wealth works with Switzerland-based Apiax to embed actionable compliance knowledge into its software to ensure relationship managers are compliant at all times.
New Wealth, an independent provider of mobile-first wealth tools and hybrid advice apps with outstanding customer references, and Apiax, a leading provider of embedded compliance, are excited to announce their partnership. This collaboration will help banks and wealth managers gain significant operational efficiencies, starting with cross-border marketing and distribution of investment funds.
Across the industry, wealth relationship managers are underutilizing current digital tools. That’s why New Wealth regularly surveys frontliners across Asia to identify key reasons behind such behaviors and enable financial institutions to accelerate their digital wealth experience.
The New Wealth Hybrid Advisory solution leverages cutting-edge technologies and behavioral design to deliver highly intuitive tools for both end-investors and client advisors. To meet the comprehensive needs of relationship managers in private banking and their high-net-worth clients, New Wealth will now integrate with Apiax’s API to provide cross-border compliance checks in real-time.
Yvonne Ngai, APAC Business Lead, Apiax, said: “We are pleased to embed actionable compliance answers into New Wealth’s digital wealth solution to make it smoother for banks in Asia to serve thier clients globally in a compliant way.“
“Relationship managers can truly tailor the screening of investment products to the context of each client and interaction. Timely compliance checks and guidance from the tool save time for frontliners and bring both clarity and transparency to the end customer, ” shared Loïc Pitrou, Co-founder and CEO, New Wealth.
This partnership will also allow for future deploys of joint use cases and further expand the productivity gains for Asian private banks.
About Apiax
Financial institutions around the world use Apiax to embed compliance into their applications and processes. It helps them overcome regulatory challenges, realise business opportunities, and reduce the cost of compliance.
About New Wealth
New Wealth is a B2B FinTech provider that offers modular white-label solutions to boost the distribution of mutual funds and wealth management services. Applying behavioral design, data-driven personalization, and automated financial advice, our cloud-first solutions foster digital engagement with end clients and empower relationship managers with easy-to-use hybrid advisory. New Wealth was recognised by FinTech Global in 2021 with the WealthTech100 award.
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Apiax is a part of our Fintech Batch 4 startup in Plug and Play APAC.
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