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Plug and Play backs Trace+ in their Seed round, along with other investors and angels

Plug and Play backs Trace+ in their Seed round, along with other investors and angels

Trace+, a B2B SaaS startup based in Singapore, announced that it has secured Seed funding from Plug and Play along with other investors and angels.

The fresh funding will be used to further improve the product development of Trace+ platform, scale recruitment, and drive customer acquisition in the SEA markets with a particular focus in Indonesia, the Philippines, and Vietnam.

“We are thrilled at the trust and support shown by investors in our endeavour to help SEA economies optimize their people-intensive operations and improve efficiency to gain competitiveness. By digitalizing every people-intensive operation, we support an economy that employs over 500M workers in SEA. At Trace+, the economy grows with human capital value.” Said Jean-Francois, Co-Founder, and CEO of Trace Technologies.

Trace Technologies was founded by Jean-Francois Gebhart and Nitin Gupta with the vision to become the reference platform for every people-intensive operation like logistics, e-Commerce, manufacturing, and food processing. Trace+ platform uses advanced technologies based on in-house advanced analytics and leading-edge IoT technologies.

Trace+ cracked the challenge to make obvious what’s not - a decision-making tool for each stakeholder while providing data for all market ERPs, WFM and internal dashboards.

Competitiveness and consolidation will continue to drive the SEA economy and Trace+ growth

Consolidation of people-intensive operations is already on its way and will see the rise of mega operation centres in logistics and manufacturing, but this trend faces resistance due to the lack of worker visibility and effective management tools.

By collecting real-time data on the ground, enriching and crunching them, Trace+ unlocks access to what’s really happening on the shop floor and allows small and mega blue-collar operations to run smoothly.

Trace+ has secured top clients in the e-commerce and logistics industry that sees a desperate need for optimization. Their competitive advantage lies in the advanced analytics and proprietary algorithms that enable managers to understand potential gaps in efficiency and human capital performance and easily design appropriate interventions and policies.

About Trace Technologies

Established in 2020, Trace Technologies Pte Ltd developed Trace+, a B2B SaaS platform with an advanced technology solution, based on AI and IoT technologies, that provides visibility to help drive operational productivity and human capital performance. The opportunity in logistics has been a low-hanging fruit and markets like manufacturing, O&G, and Food Processing see direct applications of Trace+. Their commercial model as a SaaS platform (85%) and hardware (15%) fit flexible and agile organizations. Trace+ is positioned as a digital economy enabler by increasing the human capital value of every enterprise. For further inquiries:

About Plug and Play

Plug and Play is a global innovation platform. Headquartered in Silicon Valley, we have built accelerator programs, corporate innovation services, and an in-house VC to make technological advancement progress faster than ever before. Since inception in 2006, our programs have expanded worldwide to include a presence in over 30 locations globally giving startups the necessary resources to succeed in Silicon Valley and beyond. With over 30,000 startups and 400 official corporate partners, we have created the ultimate startup ecosystem in many industries. Companies in our community have raised over $9 billion in funding, with successful portfolio exits including Danger, Rappi, Dropbox, Lending Club and PayPal.



Trace+ is one of our portfolio startups in Plug and Play APAC. As an in-house venture capital, our goal is to fund the teams that are building the defensible businesses of the future. By leveraging our capital, our network of VCs, and our corporate partners, we give our portfolio companies an added advantage. Join our platform today!

Written by: Trace+

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