top of page

Trust Bank partners with Perx Technologies to jump-start dynamic mobile-first customer engagement

Trust Bank partners with Perx Technologies to jump-start dynamic mobile-first customer engagement

Launched on September 1, 2022, Trust Bank was the first of Singapore's new wave of digital banks. Trust Bank (also known as Trust) is a digital-native bank built specifically for Singapore and backed by a partnership between Standard Chartered Bank and FairPrice Group. This partnership brings together a trusted global bank and Singapore's top "Everything Food" retailer with more than 200 years of combined experience in the country.

Mr. James Ong, Chief Commercial Officer of Trust Bank, said, "Our partnership with Perx Technologies has enabled us to create an instantly rewarding digital banking experience, adding value to the lives of consumers at a time when everyday costs are rising. The Perx Lifestyle Marketing Platform™ seamlessly connects Trust's ecosystem of merchant partners to our customers, deepening our relationship with them through an immersive and rewarding user experience."

Trust was born in the cloud and supports Singapore's ambitions to further strengthen its financial sector for the digital economy of the future. It provides banking services that are easy to use, transparent and rewarding.

Perx is thrilled to have partnered with Trust to enable its successful customer engagement initiatives. As part of their launch, Trust kicked off its operations with a rewards campaign for first-time customers offering users digital vouchers from merchants such as FairPrice and Caltex that are redeemable upon sign-up. On top of that, customers can access a wide range of digital coupons from their favorite F&B, lifestyle, entertainment, and travel merchants using their Trust card. These vouchers and coupons are redeemed instantly and easily through a seamless experience on the Trust App.

Trust's partnership with Perx helped to drive customer acquisition and engagement through a banking experience that is truly rewarding. During September alone, over 120,000 digital coupons were redeemed, supporting Trust's rapid growth to over 300,000 customers within its first two months.

"We stand behind the digital banks' ethos of delighting customers first by investing in mobile-led and data-driven customer experience. Working with Trust Bank and executing on their team's vision to provide a rewarding and seamless experience for their customers was quite exciting. We look forward to co-creating with Trust to better acquire, engage and grow their revenue per active customer in the phases to come," says Anna Gong, Founder & CEO of Perx Technologies.

Perx's customer engagement platform uses gamification and behavioral science to offer a unique and dynamic customer experience. It creates hyper-personalized interactions that help shift transient and transactional interactions to meaningful customer-brand relationships with today's digital consumers.

About Perx Technologies

Perx's category-creating Lifestyle Marketing SaaS Platform helps large enterprises and digital native businesses to transform from transient and transactional brands to delivering continuous and meaningful B2B2X engagements and relationships in the mobile-first economy. The API-first platform enables enterprises to focus on use cases and creative engagements across a brand's disparate marketing technology stack in a matter of minutes.

#SmartCities #BatchHighlights


Perx Technologies is part of our Batch 5 Smart Cities Program in Thailand.

To find out more about our Smart Cities Program, click here

To view the original source of the article, click here

Plug and Play’s Smart Cities Program helps match large corporations with top-tier startups that are changing the world as we know it. Together, they’ll build the solutions to tackle the rising problems and challenges around the world. Join our platform today!

Recent Posts


Fitterfly presents outcomes at 16th International Conference on ATTD 2023


Brankas Secures Payments Licenses in Indonesia and the Philippines

batchhighlights, startupcreasphereapac

Mental health startup Intellect partners with Asia’s largest private healthcare group

Want to receive the latest industry trends, news and event updates?

APAC SUMMIT: 1 Day of Innovation, 50 Startups, 1 Platform

bottom of page