T-Mobile US and T-Labs, Deutsche Telekom’s research and development unit, have teamed-up to launch T-Challenge, a worldwide competition for startups, developers, researchers and designers to showcase innovative research and solutions for how 5G networks and Extended Reality (XR) technology can transform the retail industry. T-Challenge is designed to fuel new innovations in how consumers shop, with immersive XR experiences in stores, at home and on the go.
20 finalists are now in the second phase of the competition and will continue to refine their solutions in preparation for an all-expenses paid trip to Bonn, Germany, this June where they will present their solutions to top leaders at Deutsche Telekom and T-Mobile US. Six winners of the T-Challenge will split over half a million US dollars in prize money. Winners will also have the opportunity for their solutions to be featured in T-Mobile and Deutsche Telekom retail stores in Europe and the US.
Visionaries 777 - Hong Kong, China
Extended Reality in Stores, Digital Twins and the Metaverse
We believe every store and location should have an AR-ready digital twin that will empower customers to navigate stores through AR/MR in-person or remotely in the Metaverse. Digital twins can in parallel be used internally to optimize human driven processes in training and facility management.
T-Mobile 5G, a Platform for Retail Innovation
With its largest and fastest nationwide 5G network as the foundation, T-Mobile fuels innovation and helps build the 5G ecosystem with a number of initiatives. Its newly unveiled Tech Experience 5G Hub is a 24,000 square foot workspace where entrepreneurs and partners can tap into 5G working alongside T-Mobile engineers. In addition, the T-Mobile Accelerator is the lead 5G launch partner in North America for Qualcomm Technologies’ Snapdragon Spaces™ XR Developer Platform, working with developers and startups to build head worn AR applications for education, gaming, sports and entertainment. The Un-carrier also operates the T-Mobile Ventures investment fund and it is a co-founder of the 5G Open Innovation Lab.
To learn more about the 20 finalists in the original source of the article, click here.
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