Inside the minds of consumers in the Asian Century

Technological advancement has accelerated the growth of Asia’s digital economy - with the world at our fingertips. However, challenges exist and stir Asian consumer behavior and consumption patterns.

To thrive and stay ahead of the competition, businesses need to learn how to serve their distinct type of customers.

The move from an offline to an online economy has taken off at a much faster pace than anyone expected. Particularly in Asia, its consumers will be at the forefront of global consumption growth and its economy has become the main growth engine of the global economy.

By the end of 2020, nearly 70 percent of the 443 million population in Indonesia, Malaysia, Thailand, Singapore, the Philip