Push or Pull? …Or Nudge?



As, the COVID-19 pandemic continues wreak havoc around the world, it is also driving the acceleration of significant societal change, the impacts of which will no doubt persist beyond the end of the pandemic – if we ever get there! Nudge theory is something that governments have been exploring as a means to encourage behaviours that mitigate the spread of the virus and to encourage vaccine uptake. Are there any applications that the insurance industry might adopt?