%20v3.png)
In partnership with Enterprise Singapore, the Global Innovation Alliance (GIA) Abu Dhabi Discovery Program aims to accelerate promising Singapore-based tech startups/ SMEs into a vibrant innovation ecosystem and one of the largest consumer markets in UAE. Startups will have the opportunity to work with leading corporates in UAE through Abu Dhabi.
Abu Dhabi,
UAE
In partnership with:
Program Highlights
Assess Market Readiness
Determine if and when your startup is ready for expansion into the Middle East.
Receive a Tailored Market Expansion Plan
Each participant will receive a customised market expansion plan that consolidates ecosystem leads, partner recommendations, investor connections, and actionable next steps to facilitate your UAE market launch.
Expert Guidance
Connect with UAE founders, investors, and industry experts who have successfully navigated the expansion process
Program Benefits
Customised Market Expansion Plan
Each participant will receive a tailored market expansion plan that consolidates ecosystem leads, partner recommendations, investor connections, and actionable next steps to support your UAE market launch.
Tailored Mentorship and Guidance
Be paired with experts who possess deep knowledge of the UAE market, business growth strategies, and industry trends.
Networking
Opportunities
Gain access to leading corporates and venture capitalists for impactful networking and strategic support as you navigate your market entry in the UAE.
Direct Market Access
Experience in-market immersion and face-to-face engagements with key stakeholders, enhanced by exclusive opportunities to participate in GITEX and Expand North Star.
New Market Insights
Attend practical workshops that provide a comprehensive overview of the UAE market landscape, covering essential industries, growth opportunities, and pathways for entry. Learn how to scale your business and tackle critical challenges before making your soft landing in the UAE.
Program Timeline
Go to Market Strategy Virtual Workshops and Office Hours
-
UAE Market Landscape and Go to Market Strategy
-
Industry-focused workshops with GCC experts
-
Business culture training
-
1:1 sessions with lead mentors that will help you structure your go-to-market approach throughout the program
-
Plug and Play UAE office hours
Week 1
Investment Strategy Virtual Workshop and Office Hours
-
Investment landscape and Strategy
-
Investor-readines
-
1:1 investor introductions with Plug and Play's VC network
-
Strategy refinement with mentors
-
Plug and Play UAE office hours available
Week 2
Immersion Week (AI Everything and Dubai Fintech Summit)
and Office Hours
-
Focus: Ecosystem Access & AI Everything and Dubai Fintech Summit
-
In-person meetings with UAE corporates and government partners
-
Entry to GITEX Global (discounted tickets)
-
Receive a tailored UAE handbook for this program
-
Plug and Play UAE office hours available
-
Office access in Al Khatem Tower in Abu Dhabi
Week 3
Post-Program Support
-
Final Mentor Session: A dedicated 1:1 session with your lead mentor to reflect on outcomes, validate strategic direction, and fine-tune your UAE go-to-market approach.
-
Market Expansion Plan: As a final deliverable, you will receive a tailored market expansion plan created in collaboration with your lead mentor, which consolidates ecosystem leads, partner recommendations, investor touch points, and concrete next steps to support your UAE market launch.
-
4 Weeks of Office Hours Access: Continued 1:1 support from the Plug and Play UAE team during the month following the program to support follow-ups and final asks.
Week 4 -6
Here's why the UAE should be the
next destination for your startup
The UAE’s rapidly expanding economy offers startups a thriving, growth‑driven platform.
GDP growth projected around 5.1% in 2025, well above the global average, the UAE is outpacing peers in the GCC and emerging market
The UAE welcomes global tech-entrepreneurs with seamless business registration and full foreign ownership.
The market is built to support international players with world-class infrastructure. Its business-friendly environment makes it easy to launch, scale, and grow with confidence.
Strategically positioned at the crossroads of Europe, Asia, and Africa, the UAE serves as a powerful launchpad for global expansion.
With access to over 2.5 billion consumers within regional connectivity. This prime location makes it easier for businesses to enter high-growth markets and scale internationally with speed.
With universal digital adoption, the UAE provides startups exposure and scale.
With approximately 11.1 million UAE residents, are active internet users, reflecting one of the highest penetration rates globally . This ensures that startups can instantly reach a fully engaged, tech-savvy audience across the country.
Access to Global Talent
