top of page

From TikTok To #10YearChallenge: Your Definitive Trendspotting Checklist

Tell me if this sounds familiar – you were mindlessly scrolling through the Facebook feed and just as you were about to start your internal struggle between “just a few more minutes” and “I need to start getting things done” –  a post catches your attention with its witty and relatable content that perks you up for that moment. To your surprise it was not a post by Jared (the meme lord you knew back in university) or some entertainment site, but rather it was a brand advertisement. Hold up, advertisements are now entertaining? Look how far we’ve come.

Most brands are now trying to rid the stigma of mainstream advertising and move into creatives that are interesting, trendy, and relatable. But with the ever changing internet ecosystem, we can never quite pinpoint what’s the next big thing – after all we are living in a world where an egg can garner more Instagram likes than Kylie Jenner. While these moments are hardly predictable, savvy marketers would quickly ride on these fleeting opportunities to engage with their brand followers. However this is easier said than done; most content creators we’ve spoken to struggle to differentiate a worthy trend from a fleeting fad will not stay relevant for long.

This is why Circus Social thinks it’s about time that content creators have a framework that they can rely on to gauge the worthiness of each of these trends – so that your brand is able to leverage on the organic buzz effectively.


From TikTok To #10YearChallenge: Your Definitive Trendspotting Checklist
 

WRITTEN BY: JILLIAN CHI


Jillian Chi on the Circus Social Blog and CircusSocial is one of Plug and Play APAC's portfolio startups. As an in-house venture capital, our goal is to fund the teams that are building the defensible businesses of the future. By leveraging our capital, our network of VCs, and our corporate partners, we give our portfolio companies an added advantage. Find out more here!


To view the original source of the article, click here.

To join our platform, click here.

Comentários


Recent Posts

batchannouncements, malaysiaacceleratorprogram

Plug and Play announces 11 startups selected for the second batch of its Malaysia Accelerator program

Clicks® Among Startups Driving AI Innovation Selected To Join NVIDIA Inception Program

portfoliohighlight

TeOra and Atlas Aquaculture Signs MoU to Bring New Technologies Into Aquaculture Industry

Want to receive the latest industry trends, news and event updates?
Want updates on the latest news and events from Plug and Play APAC?

Join our mailing list today!

APAC SUMMIT: 1 Day of Innovation, 50 Startups, 1 Platform

bottom of page