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Protos Labs finds their first Indonesian representative through Purwadhika Digital Tech School

Plug and Play’s GIA Jakarta Batch 6 startup, Protos Labs, finds a solution for hiring digital talents in Indonesia through their encounter with Purwadhika Digital Technology School.

About Purwadhika Digital Technology School

Purwadhika Digital Technology School has been transforming and producing top digital talent since 1987.

The school has become the talent pool for more than 1000 hiring partner companies from various industries across Asia, with over 30,000 alumni who have achieved dream careers in the digital industry from various backgrounds.

About Protos Labs

Protos Labs is an insurtech company headquartered in Singapore. They are the first in Asia to provide a comprehensive range of risk management solutions for the cyber insurance sector.

Protos Labs empowers insurers to accurately assess cyber risks by leveraging a first-of-its-kind threat-based approach. Their unique cyber risk analytics SaaS solution allows insurers to perform real-time underwriting and actively protect policyholders from potential claims.

The Partnership

Insurtech currently is among the fastest growing industries in Indonesia, yet faces huge challenges in hiring. One of the main challenges in hiring for Insurtech companies is the lack of specialized talent in the market. The insurtech sector requires a distinctive combination of skills, such as technical proficiency, data analytics, and understanding of the insurance landscape. However, several universities in Indonesia do not offer specialized programs in these areas, posing a challenge for companies seeking qualified candidates.

Upon joining the GIA Jakarta Batch 6 Program, attending curated workshops helped Protos Labs better understand the Indonesian hiring culture. One of the curated workshops hosted by GIA Jakarta was led by Andarini Sertianti from Michael Page, a job and recruitment agency. This workshop provided insights into the Indonesian job market, and enabled Protos Labs to make informed hiring decisions. Through the knowledge acquired, Protos Labs was able to successfully recruit a talented Indonesian UI/UX professional.

For over three decades, Purwadhika Digital Technology School has nurtured some of Indonesia's most promising digital talents.Their mission is to create and provide an education platform for Indonesians to learn about the latest trends in the digital world. When Protos Labs expressed its requirement for a UI/UX designer who could also represent the company in Indonesia, Plug and Play introduced them to Purwadhika.

By January 2023, Purwadhika introduced Adi, a UI/UX Design student, to Protos Labs. Within a month of this introduction, Purwadhika identified Adi, a talented UI/UX design student, and recommended him to Protos Labs. During his one-month probation, Adi proved to be a valuable team player, who demonstrated adaptability, responsiveness, and initiative on the job. As a result, Protos Labs hired him as a full-time UI/UX Designer and their first-ever Indonesian representative.

Recruiting Adi was one of Protos Labs’ first steps in expanding their business in Indonesia. By hiring the right candidate, Protos Labs was able to gain a deeper understanding of user and consumer behaviour in the Indonesian market.

Key Takeaways

  • Importance of understanding a new market

The GIA Jakarta program provided Protos Labs with valuable knowledge of the hiring culture in Indonesia.

  • Finding the right talents with the right connections

Through GIA Jakarta’s extensive network, Protos Labs found the right connection in the tech industry that would lead them to recruiting a suitable candidate for their team.

How We Can Help

Plug and Play is the ultimate innovation platform, bringing together the best startups and the world’s largest corporations. Collaborating with startups is a great source of inspiration and innovation, but it can also be a challenge at times. Let us show you how to adopt the concept of open innovation to help your business succeed.


Protos Labs is part of our GIA Jakarta Acceleration Program Batch 6 which seeks to help Singaporean startups expand their market reach to the largest emerging market economies in Southeast Asia.

The GIA is an initiative of Enterprise Singapore (ESG), in partnership with IMDA. Comprising a network of Singapore and overseas partners in major innovation hubs and key demand markets, GIA programmes focus on technology and innovation. Plug and Play is Singapore’s GIA Partner in Jakarta and Manila.


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