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The Success Story of NinjaOS & Coca-Cola Bottlers Japan Inc (CCBJI)

We are bringing you success stories of collaborations between our corporations and future-thinking startups. Coca-Cola Bottlers Japan Inc. (CCBJI), a leading player among over 250 Coca-Cola Bottlers Companies partners with Plug and Play’s Global Innovation Jakarta Batch 2 startup, NinjaOS, to facelift CCBJI’s B2B e-commerce and order product system.


Coca-Cola Bottlers Japan Inc.(CCBJI) produces and supplies approximately 90% of the Coca-Cola system's products in Japan to serve the needs of our customers and consumers spread widely across. CCBJI is not only the largest Coca-Cola bottling company in Asia, but also a leading player among over 250 Coca-Cola bottlers operating around the world.

About NinjaOS

NinjaOS helps F&B businesses build a digital storefront, enabling ordering capabilities such as Delivery, Takeaway, Dine-In, Catering, and Reservation with CRM, Loyalty, Analytics, Reports and Integrations.

The Partnership

NinjaOS and CCBJI's partnership through Plug and Play's Global Innovation Jakarta Batch 2 is a testament to the growing trend of successful collaborations between corporations and future-thinking startups. Introduced at the APAC Summit 5.0 in June 2021, the partnership offers a prime example of the power of innovation and how it can help established companies stay ahead in their respective industries.

By applying NinjaOS' technology to CCBJI's B2B e-commerce and order product system, as well as their loyalty program, the partnership has helped CCBJI streamline their processes and improve their overall customer experience. This has been a major win for both companies, with NinjaOS gaining a foothold in the Japanese market while CCBJI enhances their existing offerings.

Overall, the success of the CCBJI-NinjaOS partnership is a great example of how collaboration between established companies and startups can drive innovation, streamline processes, and create new opportunities in today's rapidly evolving business landscape.

Key Takeaways

  • This strategic partnership is a soft landing for NinjaOS, who is expanding their overseas business, especially in Japan.

    • The partnership opened many doors for NinjaOS to be integrated with several new partners in Japan for FnB, mall, cloud kitchen, B2B Business as well as logistic services.

  • Profiled NinjaOS as a startup that is customizable and can be adjusted based on customers’ needs.

How Plug and Play Can Help

Plug and Play is the ultimate innovation platform, bringing together the best startups and the world’s largest corporations. Collaborating with startups is a great source of inspiration and innovation, but it can also be a challenge at times. Let us show you how to adopt the concept of open innovation to help your business succeed.


NinjaOS is part of our GIA Jakarta Acceleration Program Batch 2 in November 2020 which seeks to help Singaporean startups expand their market reach to the largest emerging market economies in Southeast Asia.

The GIA is an initiative of Enterprise Singapore (ESG), in partnership with IMDA. Comprising a network of Singapore and overseas partners in major innovation hubs and key demand markets, GIA programmes focus on technology and innovation. Plug and Play is Singapore’s GIA Partner in Jakarta and Manila.

Find out more about our GIA Jakarta program here.


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